Pay Per Click, or PPC for short, is a form of online advertising that appears on search engines, websites and other advertising networks. Usually the PPC ads can be found near the natural search results on the search engines. The advertiser gets charged a small amount every time someone clicks on the ads. The price of the click is depending on the popularity of the keyword. Pay Per Click can also be referred to as Cost Per Click (CPC).

See also Cost Per Click

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