Search Engine Marketing, or SEM for short, is a form of Internet marketing were the aim is to increase the visibility of a website in the search engines results.

SEM contains of three main strategies:

• Search Engine Optimisation (SEO) – Improving the search engine rankings for a websites within the free listings in the Search Engines Result Pages (SERPS).

  
  

• Search Engine Advertising, also know as Pay Per Click (PPC) or Cost Per Click (CPC) – Paid for listing in the Search Engines Result Pages (SERPS).

  
  

• Paid Inclusion – Paying the search engines to be included in the index.

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